Gift guides are a valuable tool for overwhelmed consumers to narrow down their gift options- and an excellent excuse to showcase your business’s offerings. Make sure you promote your giving campaign on your business’s website, in store, on social media, and via email to generate the most possible traction.Īs a business owner, you can make it easier for people to get through their seasonal shopping lists by creating fun, tailored holiday gift guides. You can entice customers to give back by highlighting your chosen organization’s work and explaining how customers’ contributions will make a difference. One option is to position the campaign around Giving Tuesday (the Tuesday after Thanksgiving) and donate a certain percentage of every customer’s purchase. Start by choosing a nonprofit organization you care about, then review your finances to figure out how much you can afford to donate.įrom there, work backward to determine how you want to structure the campaign-matching customer donations up to a certain amount, for example-and how long you want it to last (from one day to several weeks long). According to research from Harris Poll and Google Cloud, 82% of shoppers want a brand’s values to align with their own-and they spend their money on brands that are a match.Ī giving campaign is one way to show current and prospective customers what your business values, whether it’s environmental sustainability, education, mental health, or something else.
Once you come up with an exciting offer, focus on crafting compelling copy and plugging in cool visuals to take your emails up a notch.Ī holiday giving campaign is a great opportunity to give back, build up social media buzz, and engage with your customers in a more meaningful way.
Create a special holiday offer to join your business’s loyalty or rewards program.
CIRCLE PADLOCK UPDATE
Update customers on relevant holiday news, like the fact that you’re extending your hours or offering free gift wrapping for in-store purchases.Announce that for a limited time, customers will get a free gift with certain purchases.Feature a special holiday product or service.Introduce an early bird offer where the first 20 or 50 customers to buy a certain product or service get a gift card to spend more.
CIRCLE PADLOCK FOR FREE
According to PWC’s report, 65% of respondents said price is the top factor influencing their holiday spending this year, followed by convenience and speed of delivery.Ĭonsider what you’ve already offered customers recently, then brainstorm ways to sweeten the deal.
CIRCLE PADLOCK UPGRADE
You’ve probably already been sending promo emails to your customers lately, but November is the perfect time to upgrade your offers- and increase your email frequency. If you’re looking for high-impact, low-stress promotions to execute quickly, here are five ideas: What’s more, 41% said they’re waiting until the weekend of Thanksgiving to do the bulk of their buying.Ī fun, enticing holiday promotion can help you capitalize on customer interest and maximize sales before the end of the year. In PWC’s Holiday Outlook report, 74% of consumers surveyed said they’re waiting for the best deals before they start shopping, which they expect to see in November. After all, November is peak holiday shopping season for most people. The holidays are right around the corner, but it’s not too late to pull together a successful holiday promotion.
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